There are those who believe that the poker content industry has reached a point of stagnation. Nowadays it is difficult to find content creators who, with authentic and genuine material, manage to capture the attention of the new generations of players. That is why some brands have taken unorthodox measures, such as having a celebrity explain the rules of the game. Did you ever think you would see Kylie Jenner
The brand Vanity Fair published a video of the American model in which she can be seen explaining in detail the rules of the most well-known poker variant. There really is nothing more to the video than that: Kylie Jenner explaining to you how to play Texas Hold’em (wearing lingerie).
“The goal of Texas Hold’em is to form the best five-card combination with the two cards in your hand and those on the board,” the model with millions of followers on social media begins by explaining. Next, she sets out to explain how each of the possible combinations is formed. All this with the grace and beauty that characterize Kylie.
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“The thrill of winning is like… the moment your children are born,” the model clearly exaggerated when explaining what it feels like to win a poker hand. The full video lasts just over five minutes, but the brand shared a minute-and-a-half highlight reel to spread on social media.
“Kylie Jenner: mogul, mother and poker player? The cover star of Vanity Fair’s spring issue (and poker night enthusiast) explains how to play Texas Hold’em, from the lowest hand to a royal flush,” the magazine wrote on its account, along with the published video.
In an era where ways of creating content are questioned, perhaps simply putting a scantily clad celebrity to talk about poker is not the most original or discreet way to do it, but it is undoubtedly a way to reach new audiences.
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