The regulated online betting market in Brazil not only organized the industry: it catapulted it. According to data from the “Betting Panel” of Aposta Legal, authorized platforms registered 26.400 million visits in 2025, the first full year under the new regulatory framework.
The jump is striking: traffic grew by 237% compared to 2024, reflecting the strong public interest after the regulation, with these numbers: 71 million visits per day, or 2.200 million monthly visits.
With those numbers, betting sites positioned themselves as the second most visited destination on the Internet in Brazil, only behind Google, which registers about 4.800 million monthly visits in the country of 213 million inhabitants, the seventh most populous in the world.
The Brazilian Parliament Approved The Regulation Of Betting.
The annual peak occurred in August, with 2.700 million visits, driven by the return of the sports calendar for the second half of the year and the increase in marketing and user acquisition campaigns.
From Aposta Legal they clarified that the figures arise from their own web traffic monitoring and may present variations with respect to official data from the companies.
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Regulated online betting vs illegal market in Brazil
According to data from the Secretariat of Prizes and Betting (SPA) of the Ministry of Finance, the regulated market generated a gross gaming revenue (GGR) close to 37.000 million reais (US$7.126 million) in 2025.
However, illegal gambling still maintains a presence. Aposta Legal estimates that unauthorized platforms moved around 14.800 million reais (US$2.850 million) in the same period.
The Betting Panel crosses web traffic data with official collection figures to estimate GGR, taxes and market share, in addition to offering information on user profile (age, gender and devices), growth trends and comparisons between the legal and illegal market.
With these numbers, Brazil consolidates itself as one of the largest and most dynamic regulated markets in the world, marking a key precedent for the development of online gaming in Latin America. Legal and illegal…
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