The growth of the digital economy in Latin America has opened new frontiers for the financial industry, and trading is no exception. In this context of rapid maturation and expansion, ATFX, a leading global broker, has set its sights on the region with a clear focus: building long-term relationships based on trust, education, and creating real value for users.
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To better understand this vision and the steps the company is taking in the Latin American market, we spoke with Ergin Erdemir, Director for Latin America at ATFX. Within the framework of his participation in the prestigious SiGMA summit and his recent alliance with CodigoPoker, Erdemir details how the sector is evolving, what they look for when choosing a strategic partner, and why the poker player represents such an attractive profile for the financial world.
-Why did ATFX decide to participate in SiGMA?
-LATAM is a strategically important growth market for ATFX, and SiGMA brings together many of the key players shaping the region’s digital economy. For us, it is an opportunity to strengthen relationships, identify new alliances, and stay close to the trends that influence customer acquisition and retention.
-How important are these events for developing new alliances in Latin America?
-They are extremely valuable. In LATAM, strong alliances are built on trust and direct relationships. Events like SiGMA allow us to meet decision-makers, understand their businesses, and identify where there is true long-term alignment.
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-How is the trading industry evolving in the region?
-The industry is maturing rapidly. Clients are becoming more sophisticated, expectations around technology and service are increasing, and digital distribution is gaining more importance. This creates significant opportunities for companies that manage to combine solid infrastructure, local expertise, and a trusted brand.
-What kind of alliances is ATFX currently looking for?
-We are focused on partnerships that can generate sustainable long-term growth. This includes affiliates, financial educators, media groups, tech companies, and established communities with strong local reach. The key for us lies in quality, alignment of objectives, and the ability to create real value for clients.
-What do we expect from SiGMA and collaborations like CodigoPoker’s?
-Our goal is to build relationships that go beyond the event itself. At SiGMA, we want to identify strategic partners and new growth opportunities across LATAM. With CodigoPoker, we see the opportunity to interact with a highly active and sophisticated audience, and to build a long-term relationship between our brands.
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IMPORTANT NOTICE FOR RESIDENTS IN COLOMBIA: In Colombia, AT Global Markets Ltd promotes its products and services through AT Global Markets Ltd Representative Office, an entity supervised by the Financial Superintendence of Colombia. The Representative Office’s exclusive function is the advertising and promotion of the foreign entity’s products and services. The Office does not accept public funds, act as a securities intermediary, or receive money directly in Colombia. All operations and deposits are made directly with AT Global Markets…
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