As happens every year, City Center Rosario and the Hotel Pullman Rosario are once again the protagonists of an action that transcends the visual. Within the framework of World Autism Awareness Day, both spaces are lit in blue from April 2 to 5 inclusive, as part of a global initiative that seeks to give greater visibility to Autism Spectrum Disorder (ASD).
The action is part of the 15th edition of the “Rosario speaks about Autism” campaign, promoted by TGD Padres TEA Rosario, a network of families that has been working for more than a decade in the city to raise awareness, promote rights, and support people with ASD and their environment.
Far from being just an aesthetic intervention, the lighting aims to start a conversation that remains necessary. Talking about autism means making way for a more empathetic society, where it is recognized that each person perceives and experiences the world differently. In this sense, the initiative invites reflection on the importance of building more accessible, respectful, and inclusive spaces.
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This is the City Center Rosario proposal
The proposal also aligns with the global “Light It Up Blue” campaign, promoted by the United Nations, in which iconic buildings and monuments around the world are lit in blue as a symbol of support and solidarity with the ASD community.
In addition to Rosario, different cities around the planet replicate this action, reinforcing a collective message: inclusion is not just a one-day slogan, but a commitment that is built on a daily basis.
The organization highlights that supporting these initiatives is key to continuing to generate real changes. Because raising visibility is the first step, but the true goal is to move towards a society that guarantees rights and opportunities for all.
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